Mercure Sheffield Parkway opens following rebranding

The 78-bedroom Mercure Sheffield Parkway is now open after the completion of its refurbishment and rebranding. 

Previously the Aston Hotel Sheffield, the property is owned by asset management company Dominvs Group, who secured a franchise agreement with Accor to operate the hotel under the Mercure brand.

The hotel has been redesigned by RSD interiors with changes including the transformation of the traditional hotel lobby by combining the front desk, restaurant, bar, lounge area and business centre.

Preet Ahluwalia of Dominvs Group, said: “We see the rebrand as a great opportunity to maximise the performance of our hotel in Sheffield as a Mercure hotel, due to the strength of the Accor distribution system and strong brand identity.”

The hotel will be the first Accor branded hotel in the Dominvs Hospitality portfolio.