Arora joins from within the group, having previously held the position of director, overseeing all new acquisitions and hotel developments for the group. He began his career in corporate finance at KPMG in 2013. He holds an MBA from Regents Business School in London and a degree in Business Management from Royal Holloway, University of London.
In his new role, Arora will focus on setting the vision and wider strategic initiatives for the group and driving communication throughout the business, alongside the founder and chairman, Surinder Arora, and CFO, Carlton Brown.
Brown said: “I am delighted to announce Sanjay as our new group strategy director. Sanjay has been in the business for several years and has a thorough understanding of our culture, personalities and wider strategic goals. His skills, experience and drive will be pivotal in helping us achieve our ambitious targets for the future.”
Arora added: “I am very excited to be taking this next step in my career. I am naturally passionate about the Arora Group. It’s a thriving company with fantastic people and a growing pipeline of new developments across the UK, including a new luxury country spa hotel in Windsor and the Hilton Garden Inn at Heathrow Terminal 2, amongst many others.
“I’m very much looking forward to helping steer the company’s future growth, alongside senior management, to ensure its continued success.”