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Marriott International has announced a global multi-year marketing partnership with Manchester United, giving the 120 million members of the Marriott Bonvoy travel programme exclusive opportunities for “once-in-a-lifetime Manchester United football experiences”.
The new partnership launched with a film that features familiar faces from the Manchester United first team and team management including French star Paul Pogba and England’s Marcus Rashford.
Marriott Bonvoy Moments enables members to redeem points to purchase any of 8,000 lifestyle, entertainment, sport, culinary and more experiences globally. Exclusive Manchester United moments that members can bid points for include experiences such as welcoming the team on arrival and shadowing the kit man.
Manchester United Group managing director, Richard Arnold, said: “Marriott International is the leader in its field and we’re excited to be partnering with them as Marriott launches its new travel programme, Marriott Bonvoy. Together we look forward to creating some unforgettable moments for Marriott Bonvoy members, inspired by the thrill and excitement that only Manchester United can create for fans around the world.”
Marriott International global marketing officer, Karin Timpone, added: “We are thrilled to offer compelling benefits to Marriott Bonvoy members, now expanded to include unique Manchester United experiences. This marketing partnership enables our members to access special VIP game experiences by using the points they’ve accumulated during hotel stays for unprecedented, exclusive experiences.”
