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AccorHotels has launched its new lifestyle brand Tribe, set in the midscale segment.
The brand currently consists of one 126-bedrooms hotel near the botanic garden at Kings Park, Perth, Australia, and 10 other openings are already scheduled to take place by 2022 in Europe and Asia Pacific – totaling more than 1,700 rooms.
Properties will be centered around a “welcoming lobby” area, with rooms that offer guests the “utmost comfort and latest technologies”.
Accor said the brand has also been designed to appeal to owners and investors, with a product that “guarantees superior financial returns thanks to improved customer perception based on economical spaces and services”.
Gaurav Bhushan, chief development officer at Accor, said: “The pipeline of over 50 hotels currently being negotiated for the coming years leads us to believe that the Tribe brand will achieve significant growth all over the world including in gateway locations such as Paris, London, Singapore, Dubai Bangkok. It will be making its debut in 150 international destinations by 2030.”
