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Radisson Hotel Group has announced that its Radisson Individuals brand has passed 100 hotels in operation and under development worldwide since its launch in 2020.
The soft brand allows independent hotels and regional chains to join Radisson’s global distribution platform while retaining their own identity.
Recent additions include Le Relais de La Malmaison near Paris, HARBR Hotel Ludwigsburg in Germany, Crystals Beach Resort Belle Mare in Mauritius and Namah Nainital in Uttarakhand, India.
The portfolio now spans three categories: Radisson Individuals, covering properties with distinctive local character; Radisson Individuals Premier, focused on upper-upscale business and leisure hotels; and Radisson Individuals Boutique, a collection of smaller, design-led properties.
A further sub-brand, Radisson Individuals Retreats, offers nature-focused resorts and escapes.
Elie Younes, executive vice president and global chief development officer at Radisson Hotel Group, said: “The exceptional success of Radisson Individuals is testament to Radisson Hotel Group’s ability to help the industry set relevant trends and provide true added value for our owners and guests. The evolution of Radisson Individuals with three new segments further offers opportunities for distinction and visibility within an elastic framework.”
