Laura Ashley rebrand begins at Burnham Beeches Hotel

Burnham Beeches Hotel, located in South Buckinghamshire, has revealed a first look at its new Laura Ashley designed bedrooms, as it begins its transformation to rebrand as a Laura Ashley Hotel.  

The four-star hotel is currently undergoing a major refurbishment and later this year will become the third hotel in the Laura Ashley Hotels portfolio.

The rooms are decorated with accessories from the Laura Ashley home furnishings range, including large gold circular mirrors and antique-style brass glass frame pendant lights. The bathrooms feature a fresh colour palette, with a pattern tile floor design. The interior design will be extended across the hotel.

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Rebecca Fewings, marketing manager for Laura Ashley Hotels, said: “We’re delighted that the first steps have begun to transform Burnham Beeches Hotel as it joins the Laura Ashley Hotels portfolio later this year. A thorough refurbishment is underway and outline planning permission has been agreed. It is a very exciting time for the hotel.”

The 82-bedroom Burnham Beeches hotel will continue to undergo restoration and renovation throughout the property as part of the rebrand. The Laura Ashley Hotel portfolio, which also includes The Belsfield Hotel, Windermere, and soon to include The Chace Hotel in Coventry from July 2018, aims to offer guests an “authentic home from home experience” against the backdrop of the Laura Ashley Home range in properties across the UK.

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