Laura Ashley Hotels
Laura Ashley Hotels was a boutique hospitality venture that brought the brand’s signature interior design style to a select number of UK hotel properties. Our coverage includes the history of the brand’s entry into hospitality, hotel refurbishments, licensing and ownership changes, and the eventual withdrawal of the Laura Ashley name from the hotel sector. We also report on the legacy of its design-led approach and the ongoing status of former Laura Ashley-branded hotels.
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Jul- 2020 -20 JulyFree to read
Laura Ashley and Corus Hotels receive ‘Covid secure’ accreditations
Laura Ashley Hotels, Laura Ashley The Tea Room and Burnham Beeches Hotel have been awarded both the ‘Covid Confident’ certificate from The AA and the Quality in Tourism Safe, Clean and Legal accreditation. The two accreditation schemes indicate that the properties meet or exceed minimum standards, and have the necessary…
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Jan- 2020 -29 JanuaryHotel Brands
Preferred Hotels & Resorts partners with Laura Ashley
Preferred Hotels & Resorts has announced a global partnership with Laura Ashley which will see new and existing Laura Ashley Hotels brought under the Preferred brand. The partnership will also see Laura Ashley become the newest member of the brand’s Alliance Partner programme, allowing Laura Ashley to sell its brand…
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20 JanuaryHotel Brands
Best Western GB partners with Corus Hotels
Best Western GB has signed a deal with Corus Hotels to bring seven new properties into its portfolio of hotels. The partnership includes two Laura Ashley properties, The Iliffe in Coventry and The Belsfield in Bowness-on-Windermere. Another five Corus properties will join the Best Western GB Group, including the Hyde…
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Jul- 2019 -9 JulyHotels
The Chace Hotel to rebrand as Laura Ashley Hotel
The Chace Hotel will rebrand as Laura Ashley Hotel The Iliffe, Coventry, from 29 July 2019, Laura Ashley Hotels has announced. The new boutique Laura Ashley Hotel is undergoing a thorough refurbishment which will bring it in line with Laura Ashley brand standards. The new interiors will showcase the Laura…
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Jun- 2019 -24 JuneAppointments
Burnham Beeches Hotel appoints new general manager
The Burnham Beeches Hotel in South Buckinghamshire has appointed Quinton O’Shea as general manager in the lead up to the hotel’s transition into a Laura Ashley Hotel. O’Shea has 20 years of experience in the hospitality industry working across the globe in South Africa, Ireland and the UK. Prior to…
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Apr- 2019 -16 AprilProperty
Laura Ashley rebrand begins at Burnham Beeches Hotel
Burnham Beeches Hotel, located in South Buckinghamshire, has revealed a first look at its new Laura Ashley designed bedrooms, as it begins its transformation to rebrand as a Laura Ashley Hotel. The four-star hotel is currently undergoing a major refurbishment and later this year will become the third hotel…
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5 AprilHotel Brands
The Chace Hotel Coventry to rebrand as a Laura Ashley Hotel
Laura Ashley Hotels has announced it is expanding its portfolio with the addition of The Chace Hotel, in Coventry. The 66-bedroom hotel is undergoing a “major” refurbishment to bring it in line with Laura Ashley’s “brand standards”, and the new interiors will showcase the Laura Ashley Home range. The portfolio,…
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Apr- 2018 -18 AprilAppointments
New Place Hotel appoints James Mahaffey as director of sales
Legacy Hotels and Resorts has appointed James Mahaffey as director of sales at the New Place Hotel in Southampton. Mahaffey has joined the hotel just after the completion of a £1.3m refurbishment programme on the bedrooms, which is the first phase of a broader refurbishment and development plan for the…
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Nov- 2017 -20 NovemberAppointments
Corus Hotels appoints two new members of senior management
Corus Hotels has appointed two new members of staff to its senior management team with the addition of Gavin Percy and James Joshua. Percy has been appointed as the new commercial director for Corus Hotels & Laura Ashley Hotels following his stint as acting director of sales. Sales, marketing, and…
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