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Feathers Hotel announces ‘major’ appointments ahead of £1m refurb

Feathers Hotel announces ‘major’ appointments ahead of £1m refurb

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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The Feathers Hotel in Ludlow has made two “major” appointments ahead of its £1m investment in construction and refurbishment work which starts imminently.

Thomas Copp and Russ Sparke have been appointed by the Ludlow hotel as conservation consultant and designer respectively.

The hotel said that the pair will form a strategic partnership team and will work hand in hand with Crest Hotel management to ensure the hotel’s makeover complies with conservation rules that are currently placed on the Grade I listed building.

Crest Hotels completed the purchase of The Feathers in December, 2018. The firm is investing more than £1m to re-position the 40-bedroom property, which includes an aesthetic makeover to public areas, bedrooms and the function suite, as well as complete new plumbing throughout.

Jason Hiley, group operations director at Crest Hotels, who owns The Feathers Hotel, said: “Both Thomas and Russ will provide invaluable experience and expertise to the renovation of The Feathers. The building dates back to 1619 and is much loved, not only by the people of Ludlow but throughout the country and we want to preserve as much of the original features and identity as possible with the refurbishment.

“To help us realise our vision, we have made two high quality appointments who will help give the hotel a new lease of life for what we hope is many, many more years to come.”

He added: “We are committed to investing in the area and look forward to re-opening one of the country’s most iconic hotels, recruiting a valued team locally with a variety of roles and offering a wonderful guest experience that keeps demand high further helping boost tourism and the local economy.”

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