The independent hotel management company has announced its partnership with a national family charity after raising more than £200k for good causes since 2016.
Properties across the 45-strong RBH portfolio will raise funds for 4Louis over the next 12 months, following a group-wide selection vote.
Started by the family of baby Louis, who was stillborn at 38 weeks gestation, 4Louis is a UK-wide charity launched in 2009 that works to support those affected by miscarriage, stillbirth or the death of a baby or child. The charity also provides helpful tools, equipment and training free of charge to hospital units, hospices and other professionals comforting grieving families.
The hoteliers were previously partnered with charities Make-A-Wish UK and the NSPCC, raising more than £60K in 2018 and more than £219K overall. The donations are helping Make-A-Wish continue to grant life-changing wishes for children with critical illnesses and supporting the NSPCC in its efforts to protect children and help those affected by abuse to recover.
Martin MacPhail, director of human resources at RBH, said: “A vital element of the RBH culture is our charity partnership, which brings fundraising activities of head office staff and hotel teams together for a great cause.
“We are incredibly proud to have raised more than £200k over the last three years and Make-A-Wish and the NSPCC have really helped spark the imagination and enthusiasm of our people. Our fundraising total definitely pays testament to this and they are such worthy causes – you really can’t fail to be moved by the wonderful work they do for children and young people.
“We are embarking upon a new partnership for 2019 in aid of another very special cause.
4Louis carries out invaluable work to support families through their grief and our teams are ready to show their support when fundraising begins.”
Jason Suckley, CEO of Make-A-Wish, added: “The RBH and Make-A-Wish relationship is one that I am very proud of. Over our three year partnership, RBH has raised more than £140,000, helping Make-A-Wish to grant wishes for 47 critically ill children.
“The dedication of colleagues and customers cannot be underestimated; they’ve skydived, baked cakes and collectively walked, run and jogged hundreds of miles – all in the name of wishes. It is thanks to the support of organisations such as RBH that we are able to continue our transformational work and make wishes come true for children with critical illnesses.”