Hotel Brands

Whitbread opens 11th Premier Inn hub in central London

Whitbread, the owner of the Premier Inn and hub by Premier Inn hotel brands, has opened the doors of its newest hub by Premier Inn ‘compact’ hotel at St Swithins Lane, Bank in the heart of the City of London.

The 61-bedroom hotel is the eighth hub hotel to open in London Zones 1 and 2 and takes the brand to 11 sites, and more than 1,565 hub rooms, across the country.

Developed in-house by Whitbread on the site of a former bank building, the hub by Premier Inn at Bank is located just a two minute’ walk from Bank Underground station.

Alex Flach, UK development director for Whitbread, said: “Hub by Premier Inn has huge potential. The brand is very popular with our customers and enables us to gain a presence in the most central and connected locations.

“The latest opening at Bank is indicative of the quality locations we want for hub and how flexible we can be to acquire and develop the best sites. We’re actively looking for new opportunities to grow the brand.”

Whitbread’s hub by Premier Inn hotels are designed to offer “compact’ bedrooms, enhanced by useful technology such as Smart TV’s and clever lighting. The hotel ‘Lounge’ offers through-the-day light touch dining in a modern space, with a quality bar offering.

The business is scheduling to open two further hub by Premier Inn hotels in London by spring 2020 – an 89-bedroom hotel adjacent to West Brompton underground station and a 110 bedroom hub by Premier Inn hotel at Berwick Street in Soho.

In February, Whitbread announced it was seeking to expand the hub by Premier Inn brand beyond London and Edinburgh and into key cities across the UK and Republic of Ireland, as it grows Premier Inn and hub by Premier Inn to 110,000 bedrooms in the two markets.

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