Julie Ellis, Louise Woodcock and Ian Marsh have been brought in to work alongside commercial director Graham Lewis to further develop Starboard’s nationwide sales strategy.
According to the brand, the trio of “highly experienced” sales operators will cover regions from Greenock in Scotland down to Plymouth and Teignmouth in Devon.
It added that the new sales team will be helping to strengthen the brand and its properties ranging from Ibis and Ibis Styles hotels, with Accor, IHG’s Holiday Inn and Holiday Inn Express, Best Western, Days Inn, to the independent portfolio of The Windermere Manor and The Cliffden, Teignmouth.
Lewis said: “Our newly appointed proactive regional sales team, headed up by Julie Ellis, will make an important contribution to the success of Starboard Hotels, as an integral part of the commercial leadership team.
“I am very excited to lead the commercial function as we take Starboard Hotels to the next stage of our evolution.”