According to the brand, delivering “quality, consistency and value” is a key strategy, and the investment is part of the next phase of Travelodge’s hotel refit programme following the company’s nationwide hotel modernisation programme.
The investment has brought “consistency” and the company’s contemporary brand look to all of its UK hotels, and as a result the company said it has achieved record sales for the last five years and experienced a three-fold growth in business customers switching to Travelodge.
The investment so far in 2019 entails 28 Travelodge hotels across the UK from Edinburgh to Paignton being refitted, with work completed in all en-suite rooms, public areas and in Bar Cafés where they are featured.
Craig Bonar, chief operations officer at Travelodge, said: “Delivery quality, consistency and value sit at the heart of our business. Over the last few years we have strengthened Travelodge considerably which has resulted in record sales and growth in our customer base, especially business travellers. We want to build on this momentum and continue to invest in our estate.”
“Our operation is a well-oiled machine and this year to date we have refitted over 2,600 Travelodge rooms across the UK including installing his & hers bedside USB charging points which have become a core room necessity in today’s social world.”
He added: “Depending on the size of the hotel, the hotel makeover takes between three to 12 weeks and our hotel teams are working around the clock to ensure there is no compromise to our customer experience in any way.”