Hotel Brands

Selina opens second UK site in Birmingham

Selina, the experience-led hospitality group targeting the “modern nomadic traveller”, has opened its doors to it second UK hotel in Birmingham.

Offering an “eclectic range of vibrant spaces” including a sociable lobby space, dedicated wellness area, coffee shop, cocktail bar and a Latin-American restaurant and wine bar which will open next month, the property also features 39 uniquely designed private rooms, suites and shared rooms.

Designed to reflect Birmingham’s “creative spirit”, interior designer Lorna Keller worked closely with local artists and the community to source artwork and materials that represent and embrace the local talent of Birmingham.

Each of the 39 rooms has been given a “quirky Latin-American twist”, offering “something new and unique” to the accommodation sector in the city.

With 132 beds in total in a range of categories including an airy loft, a suite, standard and micro-sized double rooms and community shared rooms for between three to 14 guests – including a female-only option.

Selina’s head of country UK, Erwin de Jong Oliveira, said: “We’re thrilled to bring our concept to one of the most exciting cities in the UK, and in such a thriving neighbourhood. We wanted to blend Selina’s Latin-American roots with local talent, history and culture and we are excited to open our doors and provide a new hub for the community.”

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