The new hotel, Ruby Stella, will follow the launch of Southbank’s Ruby Lucy in January 2020 and will form part of Ruby Hotels’ plan to unveil a total of 12 new hotels by 2022.
Set within a modern purpose-built space which will reflect the historic facades of the surrounding buildings, Ruby Stella will be constructed on Clerkenwell’s Eyre Street Hill in collaboration with real estate partners Geneva Management Group and UDevelopments.
Located 600-metres from Farringdon station and just steps from the neighbourhood’s historic pubs, buzzing bars and shops, the hotel will provide a convenient base for tourists visiting London’s most popular landmarks and business travellers working in the city.
Ruby Stella will offer 154 rooms, ranging in size from cosy ‘Nest’ rooms (13-15m²) to expansive ‘Loft’ rooms (23-38m²), a bar area, a communal work station and a library.
The German company said the hotel will feature a “laid-back, contemporary design” which will see “quirky touches” such as the inclusion of a Marshall guitar amp in each room, which guests can use both with their own guitar or one borrowed from reception, and ‘Ruby Radio’, the hotel group’s own internet radio station.
A communal space will also serve healthy, locally-produced breakfast without the need for a kitchen or chef, and instead of minibars and room service, galley kitchens, vending machines and ironing stations will supply guests with all of their needs.