Airbnb has announced it will verify all seven million of its listings on its site by December 2020.
The move, announced by co-founder Brian Chesky in an email to staff, comes 11-years after the home-sharing platform was founded and follows an investigation by Vice news into fake listings on the site.
Chesky said: “Starting now, verification of all seven million listings on Airbnb will commence. Homes will be verified for accuracy of the listing (including accuracy of photos, addresses, and listing details) and quality standards (including cleanliness, safety, and basic home amenities) and those that meet our high expectations will be clearly labeled.
“By December 15, 2020, every home and every host on Airbnb will be reviewed with the objective of 100% verification. We believe that trust on the Internet begins with verifying the accuracy of the information on Internet platforms, and we believe that this is an important step for our industry.”
In addition, from the 15 December 2019, guests checking into a listing that does not meet airbnb’s new accuracy standards will be rebooked at a new listing of equal or greater value, or they will get 100% of their money back.
Chesky added: “People need to feel like they can trust our community, and that they can trust Airbnb when something does go wrong. Today, we are making the most significant steps in designing trust on our platform since our original design in 2008.”