Guest demand for use of smartphones, tablets and corresponding apps in a hotel experience is increasing, according to new research by hotel solutions provider HRS.
The research, which was conducted with Fraunhofer IAO and surveyed 4,377 HRS users, found that 42% of guests from the UK would rather operate their hotel room’s lighting, air conditioning and television via a display instead of using a separate remote or switch.
The survey also revealed that business travellers in particular are looking for a home-from-home experience when it comes to technology in their room. Globally, 44% said they would like the availability of a tablet PC, whilst 23% wanted a laptop in their room.
Jon West, managing director for HRS UK and Ireland, said: “As the fast-paced high-tech world finds its way into hotels with tablets instead of guest folders, smartphones instead of room keys, and apps instead of remote controls, the findings show that the hotel industry quickly needs to adapt to the new user behaviour of many of their guests or risk falling behind.”