Bacchetta is expected to join the company and the board in spring 2020 and joins from low cost airline group EasyJet where he has spent the last 15 years.
As EasyJet’s country director for France and Italy, EasyHotel said he has “significant experience” operating in the European travel market including EasyHotel’s core growth countries in continental Europe.
The group added that he has a strong understanding of the ‘easy’ brand and was responsible for the country and growth strategies for his region, whilst bringing experience of managing online trading including digital marketing.
Prior to EasyJet, Bacchetta held a number of senior marketing positions at global cosmetics group L’Oréal, including being responsible for territories in South East Asia, as well as Europe.
Harm Meijer, non-executive chairman of EasyHotel, said: “Following a comprehensive search, we are pleased that François is joining us to lead EasyHotel in its aspiration to become a European leader in the super budget hotel segment.
“He knows the easy brand and understands its values extremely well. He also brings a wealth of experience in developing businesses, strategy, business optimisation, leadership, marketing and revenue management. We look forward to working with François in the future.”
Bacchetta added: “EasyHotel is a business I greatly admire and I am thrilled to be appointed. With a strong hotel network established in the UK, I believe this is a very exciting time for the brand and I look forward to leading the expansion in Europe as the group seeks to become a leader in the budget hotel space.”