The Mayfair Townhouse will include 172 rooms and suites, which will include two penthouse suites and garden suites, alongside a private gym, event spaces and The Dandy Bar.
The hotel will be overseen by Iconic Luxury Hotels’ executive director, Andrew Stembridge.
He said: “The upcoming launch of The Mayfair Townhouse is a significant moment in the history of Iconic Luxury Hotels.
“It marks an exciting new chapter for the collection, and we are proud to welcome our second London hotel to further contribute to Iconic Luxury Hotels’ esteemed reputation of effortless hospitality, people with personality, unique experiences and Iconic addresses.”
Iconic Luxury Hotels was founded in December 2016 and operates hotels under management agreements owned by L+R Hotels.