The new 75-room hotel, Ruby Lucy, forms part of an “ambitious” expansion plan for the brand to unveil a total of 11 new hotels, including a second London property, by 2022.
The hotel’s interior design is inspired by the area’s bustling fairs and markets, entertainment and theatre scene, with a carnival theme running throughout the hotel.
According to the brand, Ruby Lucy follows Ruby Hotels’ ‘Lean Luxury’ philosophy which focuses on a “top location, high-quality fittings, and outstanding design”.
Michael Struck, Ruby Hotels founder and CEO, said: “This works because we accommodate luxury in a relatively condensed space, similar to luxury yachts, and we forego unnecessary services.
“Thanks to proprietary technical innovations, we plan, build and organize ourselves differently from conventional hotels. To be precise, we plan and build in a very modular way and centralize as well as automatise processes behind the scenes wherever possible.”
He added: “This helps us create a luxurious and unique hotel experience at an affordable price.”