Crawford will manage the day to-day running of the 155-bedroom property in the West End of the city centre.
He joined the company at 17 years old as food and beverage assistant at his local hotel, Holiday Inn Scotch Corner. Following this he worked at the group’s second hotel in Darlington, Mercure Darlington Kings Hotel.
Crawford said he will lead the hotel’s 20-strong team to deliver Cairn Group’s “excellent standards of service”.
He said: “To take my first general manager role with such a reputable company is fantastic and a real career highlight. “Having worked in hotels from the beginning of my career across roles from food and beverage to operations, I know the industry inside out, especially what great service looks like.
“I’m really enjoying getting to know my new city and am looking forward to taking on new challenges, supporting my team and continuing the hotel’s success.”
Cairn Group’s HR director Richard Adams said: “At Cairn Group our employees are at the heart of all of our operations. We heavily focus on staff development and encourage progression, recognising hard work and enthusiasm. It’s great to see Luke take the next steps in his career with us.”