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Stay ahead of the hospitality curve at the Hotel Owner Conference 2026. Our 2026 sessions will tackle the industry's most pressing challenges: Hospitality Investment & Debt, the impact of AI and Personalisation, the roadmap to Net Zero, and Storytelling through Design. Meet the leaders defining the next era of UK hotel ownership.
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
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Christian MastersHotel Manager, art'otel
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
3 November 2026  •  Prince Philip House, London
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Wyndham rolls out its ‘count on us’ initiative to EMEA

Wyndham rolls out its ‘count on us’ initiative to EMEA

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Wyndham Hotels and Resorts, which has a portfolio of over 9,300 hotels in more than 90 countries, has announced the expansion of its ‘Count on Us’ initiative across Europe, Middle East, Eurasia and Africa (EMEA), as it prepares to welcome back travellers in the wake of Covid-19.

Rolling out to hotels in the coming weeks, the initiative’s immediate focus is to “further enhance” its range of health and safety protocols across properties in the region. This includes the consistent use of disinfectants at all hotels, the introduction of robust new training and guidelines, and ongoing access to “critical health essentials”.

Wyndham added it will also leverage its long-standing relationship with hygiene expert Ecolab to ensure the “consistent use of industry-leading disinfectants across all EMEA hotels, including rooms and public spaces”.

Wyndham said it has also developed a series of protocols and guidelines that will help hotel partners in EMEA meet new health and safety challenges. These address enhanced hotel cleaning practices, social interactions, and workplace procedures and will be complemented by a line-up of mandatory virtual training courses for hotel teams, as well as additional resources, such as housekeeping checklists.

In addition, Wyndham said it will provide hotels with access to critical and high-demand health essentials including face masks, gloves, alcohol-based hand sanitisers, as well as hygiene installations and other products compliant with various countries’ regulations around Covid-19.

It will also provide branded collateral clearly communicating key safety measures to guests. These will include branded public-area signage, front desk collateral, guest room materials and more.

Dimitris Manikis, president EMEA, said: “We want guests to know they can ‘Count on Us’ and that their safety, their health, and their well-being is what matters most. It’s about providing comfort and also peace of mind when guests stay with us.

“ These are the measures that will set our hotel partners in EMEA apart as we prepare to welcome back travellers together when the time is right.”

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