Travel site Tripadvisor has announced the launch of its ‘Just For You’ feature that provides personalised hotel recommendations, based on individual preferences and research on the site.
The Just For You tool will provide TripAdvisor users with a variety of tags that will allow them to choose their travel preferences, such as travel style, location, price range, hotel class, amenities and brand.
The tool will use these tags, along with the customer’s prior research and contributions on the site to deliver more personalised results and help match a hotel to the traveller’s needs and interests.
Adam Medros, senior vice president, global product at TripAdvisor, said: “By virtue of the insights and attributes that we’ve gathered from millions of traveller reviews and opinions, TripAdvisor is uniquely able to match travellers with their ideal hotels.
“The new Just for You feature is the evolution of hotel search on TripAdvisor and a natural extension of our ongoing efforts to make every travel-planning experience more helpful and personally relevant for our users.”