Research carried out by Expedia Group in April 2020 showed lodging partners want support from OTAs in four priority areas as they look to rebound from the pandemic.
This includes demand trend insights on leisure and domestic travel, investments in marketing and demand generation for travel and destinations, increased visibility on Expedia Group’s sites and financial relief.
Expedia Group’s recovery program consists of global initiatives to support industry recovery and property-level relief designed to help independent partners and small chains rebuild their business, attract high-value guests, and optimize cash flow.
Cyril Ranque, president, Travel Partners Group at Expedia Group, said: “There is no ‘one-size-fits-all’ plan for recovery. Restoring travel will take an unprecedented level of partnership across public and private sectors, and a deep understanding of what our partners need.
“This recovery program is the first step in our long journey to rebuild a more resilient, inclusive, and sustainable global travel ecosystem.”