Preferred Hotel Group, Inc.manages and operates global travel and hospitality brands including Preferred Hotels and Resorts, Historic Hotels of America, Historic Hotels Worldwide, and PHG Consulting – has announced the acquisition of Beyond Green Travel.
The acquisition of the sustainable tourism services and consulting is the first acquisition by the Ueberroth Family since they purchased Preferred Hotel Group in March 2004
The group said the move represents the next step in CEO Lindsey Ueberroth’s strategic vision to “enhance the company’s portfolio in making travel a positive force for people and the planet”.
The acquisition will also aim to expand the suite of destination stewardship services offered by Beyond Green Travel through a “unique partnership” with PHG Consulting, Preferred’s global travel and tourism marketing and consulting agency. Similarly, current and potential clients of PHG Consulting can tap into Beyond Green Travel’s sustainable tourism expertise as part of comprehensive agreements.
Ueberroth said: “As we look ahead to the future of travel, particularly during this period of economic recovery, we believe more than ever that the time is now to take sustainable tourism to the next level.
“Working alongside Costas and his team, we are excited to create a sustainable tourism platform that will enable our brand promise of ‘Believe in Travel’ to help our destination and hospitality clients infuse genuine, holistic, and inspiring sustainability best practices into their daily operations and overall ethos.”
Costas Christ, president of Beyond Green Travel, added: “We are at a transformative crossroads in the history of modern travel, where the need for economic recovery and social change align directly with the core values of sustainable tourism, including a commitment to diversity, equality, and the wellbeing of local communities, environmentally friendly practice, and support for the protection of cultural and natural heritage that are changing the travel and tourism industry for the better.”