Bespoke Hotels has revealed that it took over £500,000 in future bookings last week, following the government’s announcement that hotels and restaurants could reopen from 4 July.
According to the group, the bookings in question equated to almost 4,000 room nights, of which 2,075 were in their Scottish properties.
The majority of bookings taken were for two people, and the average length of stay across sites in Scotland and England was an average stay of two nights.
It comes only one week after Bespoke Hotels announced a new 33% discount promotion for short breaks, eligible for bookings placed before the end of August, for stays in the first three months of re-opening.
Robin Sheppard, chairman of Bespoke Hotels, said: “We never planned to put our foot on the proverbial hosepipe, but since the news that permission to start trading again broke, the foot has well and truly come off; and sales have exploded.
“Lots of new bookings to make our phones ring again is a very powerful medicine. Long may it last.”
