Laura Ashley Hotels, Laura Ashley The Tea Room and Burnham Beeches Hotel have been awarded both the ‘Covid Confident’ certificate from The AA and the Quality in Tourism Safe, Clean and Legal accreditation.
The two accreditation schemes indicate that the properties meet or exceed minimum standards, and have the necessary risk assessment, safety measures and staff training in place to reopen safely, in line with the UK’s respective government and trade association guidelines.
New measures include an app for guests to use for pre check-in communication and registration, virtual bedroom compendiums and menus, and an in-house text messaging service so guests can communicate with the hotel team without any face-to-face contact.
David Westerby, chief executive officer for Corus and Laura Ashley Hotels said: “We are very proud to have received both The AA ‘Covid Confident’ and The Quality in Tourism Safe, Clean and Legal accreditations which reconfirm the safety of our properties.
“We have been working hard behind the scenes to boost customer confidence during these challenging times and reassure guests that our properties have the appropriate measures in place for a safe and secure stay.”
He added: “The safety of our guests and our team is our top priority and to achieve a new higher level of confidence we have researched and deployed new technologies, and have worked with specialist teams to implement even higher standards of cleanliness throughout our properties.”