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Staycation boom could bring £24bn boost to economy

Staycation boom could bring £24bn boost to economy

In this episode we speak to brothers Alex and Adrien Grosjean, young entrepreneurs who have recently acquired The Residence Inn by Marriott Manchester Piccadilly. We discussed the reasons why Manchester’s visitor market is booming, and their decision to invest in this area, why they see extended-stay accommodation as a major opportunity in what is one of the UK's fastest-growing cities, how they plan to enhance their portfolio of hotels, and their advice for the next generation of hospitality disruptors.

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This summer may see a staycation “boom” across the UK as 55% of people expect to take a holiday, according to the latest research from Travelodge

The annual Travelodge holiday Index, which surveyed 2,000 respondents, found that 80% of Britons will not leave the country and instead take a staycation, as 70% holidaymakers fear travelling abroad in light of the virus. 

On average, Britons planned to spend £797.54 on their summer vacations, which equates to a £24bn boost to the UK economy from local holidaymakers.   

The findings also revealed that 42% of Britons are taking more short breaks in the UK this year as they are not planning to go abroad, with over half of respondents planning to take four short breaks throughout 2020.

The report found that 58% of Britons are planning to combine a coastal break with either a rural or city trip, in a bid to create a “cost-effective” way of creating multiple destination holidays.

Meanwhile,  44% plan to stay at a UK seaside resort this year, with Cornwall remaining the top holiday destination for the sixth consecutive year, followed by Devon and Bournemouth.

The British countryside was the second most popular holiday destination, with 32% of respondents planning a rural break. 

Meanwhile, 23% plan to take a city summer break, with Edinburgh, London and Cardiff among the top city destinations for UK tourists. 

Shakila Ahmed, Travelodge spokeswoman said: “The results from our 2020 Holiday Index report does show a glimmer of green shoots for our tourism industry with Britons planning to holiday across the length and breadth of the UK this summer.  

“We are delighted to be welcoming customers back to our hotels and we have launched a new Covid-19 safety programme called TravelodgeProtect+.” 

She added: “This safety programme is designed to keep our customers and teams safe and has been implemented into all of our Travelodge hotels. 

“In addition, to help Britons getaway this year, we have released over one million rooms for £28.99 or less across our 573 UK hotels.” 

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