The company revealed the properties will fall under the Countrywide Hotels umbrella, as independent hotels and will benefit from “strong positioning” in their local market and Countrywide Hotels Agent and corporate relationships.
The hotels total 650 rooms, primarily located in the Midlands and North West of England and include the group’s flagship hotel, Stoke Rochford Hall near Grantham, Lincolnshire. A grade-II listed building, set in historic parks, also offered for private events use.
The group said it plans to focus on repositioning the additional hotels, to bring them in line with their existing properties, whilst “ensuring individuality” in each hotel.
Countrywide added there will also be a focus on managing the “change in expectations” with demand, along with strong controls on purchasing, which will support delivery of cash flow and ultimately profitability for the businesses.
Darren Patt, MD of Countrywide Hotels said: “We are delighted to be working with the owners, and taking on the management of this group of hotels. The collection of properties gives Countrywide Hotels a strong presence in the Midlands. During a period of uncertainty, many good people are unfortunately losing their jobs.
“I am pleased that we continue to grow and create new roles at Countrywide for our industry colleagues. During lockdown we took the opinion to keep our properties open in support of key workers and Government contracts, this, maintained a much-needed positive cash flow position for our owners.”
The Hotels joining the group are: