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IHG Hotels and Resorts and boutique hotel specialists Mr and Mrs Smith have announced the launch of a new loyalty partnership to give IHG Rewards members an “even wider selection of luxury and lifestyle hotels to indulge in while they earn and redeem points”.
An initial selection of over 400 Mr and Mrs Smith hotels are now available to book by IHG Rewards members through IHG’s direct channels.
New hotels will be added each week, with the full selection of properties available to book by late November.
The latest partnership more than doubles the number of luxury and lifestyle hotels which members can choose from.
Elite IHG Rewards members will also receive ‘Bonus Points’ on eligible room rates according to their tiers, while InterContinental Ambassadors and Royal Ambassadors and Kimpton Inner Circle members will receive a complimentary room upgrade where available, as well as a Mr and Mrs Smith GoldSmith welcome gift.
Claire Bennett, chief marketing officer, IHG, said: “We’re all dreaming about when we can start to explore the world again and make new memories whether that’s a trip to immerse ourselves in the exhilarating, or a restorative stay where every whim is taken care of.
“That dream just got bigger for our IHG Rewards members, with an incredible array of hotels and destinations to add to their bucket list. A loyalty programme isn’t just about the points – it’s about access to extraordinary experiences. This partnership does both.”
She added: “Mr and Mrs Smith is exactly the right partner for us – they too are hotel lovers who shaped the industry. We look forward to helping IHG Rewards members write their next travel stories.”
Tamara Lohan MBE, CEO & co-founder, Mr and Mrs Smith, added: “We conceived Mr & Mrs Smith for discerning travellers who want to discover truly extraordinary places with the people they love.
“We are hugely excited about the opportunity to bring our growing collection of carefully curated hotels to millions of IHG Rewards members, so they may experience some of the world’s most seductive hotels.”
