Whitbread has opened a new Premier Inn flagship hotel in London today (3 December) , as part of the company’s plans to continue its “network growth in strategic parts of the capital where its brands are under-represented”.
‘The Cut’ which is located in Southwark features 274 bedrooms and consists of two hotel buildings connected via a glass bridge to the venue’s new ‘Bar and Block’ restaurant.
In addition, Whitebread has also opened a new public park and courtyard for the “community to enjoy” as part of the development.
Derek Griffin, head of acquisitions at Whitbread, said: “Premier Inn has a bright future in London and this latest opening is testament to our confidence in the city, the market, and our product.
“Covid-19 has impacted the hospitality industry in the short-term. But our long-term strategy remains to grow, to be ambitious about securing the best sites in strategic locations, and to identify outstanding opportunities where we know there will be demand for our bedrooms.”
He added: “Our new opening at The Cut in Southwark is an excellent example and will be an important destination for leisure and business visitors for years to come. We’re looking to secure more locations like this in 2021 and have live requirements for new hotels in similar locations across London.”