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London and Edinburgh are the top two destinations for UK travellers for New Year’s Eve, according to new data released by hotel comparison website Trivago.
Based on searches made since October 1, for any number of nights including December 31, London is the most popular destination followed by Edinburgh and Amsterdam.
Edinburgh has seen hotel prices soar by 146%, with an overnight stay on December 31 costing an average of £241, compared to an average of £98 per night during December.
Trivago reports that the ‘staycation’ is a popular choice this New Year’s Eve, with Manchester, York and Glasgow also making the top ten.
Only two long-haul destinations made the list, New York (8) and Dubai (6) with Paris coming fourth and Dublin coming fifth.
New York was found to be the most expensive destination with an overnight stay on December 31 costing an average of £407. Manchester is the only city with no price hikes, the cities average throughout December and on New Year’s Eve is £110.
Trivago also found that UK travellers will stay an average of four nights for their New Year’s break, spending an average of £147 per night, with four star hotels the preferred choice (47% of hotel searches.)
Denise Bartlett, Trivago’s UK press officer, said: “Edinburgh was criticised earlier this year for price hikes of 36% during the Fringe Festival, when hotel prices increased from an average of £144 in July to £196 in August.
“Hogmanay is one of the largest New Year’s Eve celebrations globally and it is unsurprising that hoteliers want to take advantage of the influx of visitors. However, at an average of £241 on 31 December, Hogmanay price hikes are significantly higher than those for the Fringe Festival.
“On the other side of the coin, hoteliers in Manchester should be commended for keeping their prices stable, despite being the seventh most popular destination among UK travellers this New Year’s Eve. At an average of £110 on 31 December, Manchester is the second cheapest destination out of the top ten, after Glasgow at £90.”
