The 83-bedroom hotel, located in Coventry Street, has been renamed from the former Thistle Piccadilly Hotel and rooms will feature free Wi-Fi, smart TVs, Nespresso coffee machines and rainfall showers.
Richard Sofer, CEO, said: “What came out loud and clear was that guests wanted a great room with great tech, in a great location. What is really important to today’s guests, regardless of whether they are travelling for business or pleasure – they don’t want any hidden surprises, so not only is our Wi-Fi complimentary, but so are our mini-bars, nespresso machines, printing facilities and in room entertainment.”
Three more hotels in Bloomsbury, Hyde Park and Leicester Square are expected to open under the Every Hotels brand over the next 18 months.
The firm said that it hopes to add another 50 hotels around the world by the end of the decade.