Travel interest to the UK’s coastal destinations has increased by up to 64% following the heatwave, according to new data from Trivago.
The hotel comparison website compared hotel searches made during the hottest days (Monday 29th June – Wednesday 1st July) to searches made the previous week (Monday 22nd – Wednesday 24th June).
The most expensive coastal destination was St Ives, where an overnight stay costs an average of £160, followed by Poole (£140), Portsmouth (£127), Newquay (£117) and Brighton (£116).
Meanwhile the cheapest prices can be found in Blackpool at an average of £60 per night during July, followed by Skegness (£62), Scarborough (£79), Weston-super-Mare and Southend-on-Sea (both £82).
Southend-on-Sea also experienced the greatest increase in travel interest, with hotel searches increasing by 64% over the one week period. This was followed by Skegness (45%), Weston-super-Mare (42%), Bournemouth (35%) and Tenby (30%).
Almost all of the most popular coastal destinations experienced an increase in searches during the heatwave, with only Plymouth (down by 10%) and Portsmouth (down 7%) experiencing significant decreases.
Denise Bartlett, Trivago’s UK press officer, said: “With temperatures reaching the highest during July on record, we have seen a sharp increase in searches to UK coastal destinations.
“The early heatwave seems to have prompted optimism for a hot UK summer, with holidaymakers opting for a ‘staycation’ and searching for popular seaside resorts within the UK.”