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NH Hotel Group has announced plans to brings its nhow brand to the UK with a new development in London.
The announcement follows an agreement with AXA Investment Managers – Real Assets to operate the new hotel development under the nhow brand.
Designed by architects Foster & Partners, the eight-storey hotel will be located in 5.5 acres of mixed-use development in Shoreditch and will feature 190 rooms, a restaurant, bar, gym and meeting rooms.
NH described the nhow brand as “chameleonic” because its style is constantly changing and adapting to take inspiration from the city in which each hotel is located.
Federico J. González Tejera, CEO, said: “nhow brings in an up to now unseen level of hospitality and aims to become the benchmark for the most innovative cultural, social and artistic movements of big cities, globalized and constantly changing.”
The development, which is expected to be complete by 2019, will be the fourth under the nhow brand worldwide, including properties in Milan, Berlin and Rotterdam.
The group added that it is expecting to reach 12 additional destinations by 2018, including openings in Amsterdam and Santiago de Chile.
