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French hotel group AccorHotels has announced plans to increase its number of rooms in the UK by over 30% by 2017.
The group, which recently opened its 30,000th room in the UK, said that it is on track to meet that target. Its most recent agreement with Amaris Hospitality will see the company manage 11 hotels and 1,617 rooms.
AccorHotels has seen significant growth from its leading midscale brands – Novotel and Mercure – with almost to 14,000 rooms in the UK. Meanwhile, it has also increased its footprint in its upscale and budget segments.
Thomas Dubaere, managing director for the group in the UK and Ireland, said: “2015 has been a year of momentum for AccorHotels, we have signed a significant number of rooms standing now at 30,000 in the UK.
“[We] are well on track to increase the number of rooms by over 30% by 2017, building our presence in this important region for the group.”
