The launch follows the government’s development of a ‘Five-Point-Plan’ for tourism and supports the new Inter-Ministerial Group on tourism, previously announced by Prime Minister David Cameron.
It has been created to help develop new initiatives for the the industry, which employs 2.9 million people in the UK, and to help the sector realise its full potential for growth.
Co-chairs of the new council are Tourism Minister Tracey Crouch, and executive vice-president and president of Europe, Middle East & Africa at Hilton Worldwide, Simon Vincent.
Crouch said: “UK tourism is already a global success story that continues to contribute substantially to our economy.
“But we want to make sure the benefits of our world-class industry are spread more evenly across the whole country, and the Tourism Council will be central to delivering our vision for this as set out in the Five-Point-Plan.”
Vincent added: “Tourism makes a vital contribution to the UK economy and I am delighted that the Tourism Council has been re-established following the election in May.
“The government’s focus on our industry as a priority sector, supported through its Five-Point-Plan, is a huge achievement for tourism businesses and recognition of the crucial role they play in the UK economy.”