Whitbread Hotels and Restaurants has announced the purchase of over 600 bird boxes from the Royal Society Protection of Birds (RSPB), to be installed at Premier Inn Hotels across the country, starting with Premier Inn London Stratford.
The installation at Stratford will provide avian visitors with a “bird’s eye view” of the Olympic Stadium, while simultaneously creating an ecologically safe haven that could potentially attract up to 50 different local species to the area.
As certain species such as robins and wrens have a natural attraction to man-made structures and buildings, a green ‘living’ roof has also been developed for the Premier Inn Stratford, where small trees, shrubs, sedum and grasses were planted to provide an additional habitat for insects and other fauna to create an ecosystem to sustain birdlife. These ‘living’ roofs and walls will also reportedly improve internal insulation and energy efficiency, helping the efforts by Premier Inn parent company Whitbread PLC, to “reduce carbon emissions by 26 per cent by 2020.” More Premier Inns will receive bird boxes across the country, providing further nesting opportunities within local areas. The impact of the bird boxes will be monitored and assessed.