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Daish’s Holidays has reported a “significant” rise in peak summer bookings, with August reservations jumping 14% compared with the same period last year.
The independent family-owned company credited this boost to holidaymakers facing rising overseas travel costs, as conflict in the Middle East has pushed up fuel prices and airfares.
Strong growth occurred across several seaside locations. The Imperial Hotel in Eastbourne saw bookings rise 55% year-on-year, while the Isle of Wight property increased 39%.
Meanwhile, The Somerset Hotel in Llandudno recorded a 20% increase. Weymouth properties – the Russell Hotel and Hotel Prince Regent – saw bookings rise 10% when compared with 2025.
The group, which operates 11 hotels in UK seaside destinations, offers guests the choice between coach and self-drive holidays across England and Wales.
Paul Harper, commercial director at Daish’s Holidays, said: “We’re seeing a clear shift in consumer behaviour as travellers weigh up the rising costs and uncertainty associated with overseas holidays.
“For many Britons, the summer break is their main holiday of the year, and the prospect of disruption or last-minute cancellations is a genuine concern.”
He added: “With fuel prices fluctuating and airfares increasing, more people are choosing the reassurance of a UK break. Coach holidays offer a convenient and cost-effective alternative.”
