The company behind Small Luxury Hotels of the World (SLH) has launched a new version of its website for use on portable tablets and mobile devices.
The new SLH.com website provides users with on-the-move access to information on the website’s collection of 520 luxury hotels in more than 70 countries, in a tablet-friendly on screen design.
The move comes in recognition of the increasing portion of the UK’s adult population which own a smartphone. Paul Kerr, CEO of SLH said: “It is now vital that businesses move to mobile-optimised sites as 50.3 per cent of the UK now owns a smartphone.
“As an avid iPad user myself, it was hugely important that our excellent website could be accessed wherever one is in the world on a mobile-friendly versions of the site,” he added.
In a statement, the company highlighted the level of user-engagement on the website through mobile device; currently SLH receives over 2,000 visits every week from iPad users, with the first week of February 2012 seeing 63 reservations made through the iPad.
The success of the launch adds to pressure on independent hotel owners to optimise their online presence and maximise booking numbers through their website.