Hotels

Hard Rock hotel to open in London

Hard Rock International and GLH Hotels has unveiled plans for the creation of Hard Rock Hotel London.

A conversion of the existing Cumberland Hotel, once frequent host to guitar legend Jimi Hendrix, the upcoming 900-bedroom Hard Rock Hotel London will be located at Marble Arch and is expected to open in summer 2018.

The music-inspired hotel will feature a lobby lounge with signature cocktails and live music, on-site Hard Rock Cafe and Rock shop, spa, restaurant and a speakeasy.

Colin Roy, chief marketing officer of glh, said: “GLH Hotels has been at the forefront of hotel innovation in recent years, successfully adapting services for today’s guests who are increasingly international and digital savvy, and was the first owner operator to provide super-fast, free unlimited WiFi as standard.

“Recognising the importance of ensuring modern travelers stay comfortable and connected, glh Hotels will apply its operational expertise to provide a world-class customer experience at the Hard Rock Hotel London.”

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