Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
Hotel owners in London have recorded positive results in July as increased rates helped to drive growth during the month, according to preliminary figures from STR.
Hotels in the capital experienced a 4% increase in revenue per available room (RevPAR) to £138.51 compared with the same period last year, driven by a 3.7% increase in average daily rate (ADR) to £156.67.
This marked the first month of the year in which London posted notable RevPAR growth, with performance falling in many of the previous months.
Meanwhile, occupancy for London hotels grew a marginal 0.2% as an increase in demand (3.1%) outgrew supply (2.8%).
Analysts at the hotel data and benchmarking company credited the improved performance to the Wimbledon Championships, which took place between 27 June and 10 July, and more importantly, the biennial Farnborough International Airshows between 11 and 17 July.
The month’s highest absolute occupancy (97%) and ADR (£187.44) levels were recorded on Tuesday, 12 July.
