VisitCornwall has revitalised its website to offer a bespoke service to its 1.5 million digital visitors.
Together with Nameless Media Group, VisitCornwall, the official tourist board for Cornwall, has rejuvenated its website with an in-depth ‘customise your visit’ tool to cater to potential Cornwall-bound tourists’ every need.
Nameless carried out what has been described as “guerrilla research with audience groups, using the KJ method” to capture opinion on exactly what visitors wanted on the updated website.
Visitors researching their Cornish holiday options can filter everything from who they are, what they are interested in and what time of year they will be travelling to find their perfect break.
VisitCornwall’s digital marketing manager Lauren Hogan said: “Visitcornwall.com is a hugely important website for Cornwall and for the tourism industry in Cornwall. It is Cornwall’s shop window to the world, and it is vital that this website is the very best it can be.
“It’s so important for a website to make life easy for the customer as everyone is short on time these days. Helping them find what they are looking for quickly and easily is vital and the new Customise your visit tool does that.
“The website has also been designed to meet the needs of visitors using mobile devices such as smart phones and iPads, as there has been a fourfold increase in customers accessing the website using mobile technology.
“There are also plans to introduce geo-locating technology so that mobile users in Cornwall can plot themselves on the map to find out things to do and what’s on near to where they are staying.”
Also featured on the website is a video library containing 20 ‘digital postcards’, a what’s on in Cornwall guide, things to do, food and drink, beaches, interactive maps and the ‘I Love Cornwall’ blog – that offers news and tips.
Since the re-launch of VisitCornwall’s site, visitor figures are up 17 per cent and it has been shortlisted for the British Travel Awards 2012 Best UK Visitor Guide.