The Big Sleep hotel brand has been put up for sale by its owner, Cosmo Fry.
Since its launch in 1999 by Cosmo and his wife and partner Lulu, the Big Sleep chain has been credited with creating a new sub-genre of designer and boutique accommodation.
“The Big Sleep brand was a bit of a bolt from the blue to the hotel industry as Lula and I came to the sector with no background experience so we were not restrained by having to conform to anybody else’s ideas of how hotels should look or operate,” owner, Cosmo Fry said.
“We were thinking outside of the box and have been able to develop the business organically.”
Put on the market through sector specialists Colliers International, the company’s hotels director Peter Brunt added: “Cosmo Fry was one of the first people to see the potential of converting former office buildings into boutique hotels and offering a radical alternative to some of the bigger hotel offerings.”
Big Sleep’s original 81-bedroom hotel in Bute Terrace, Cardiff is up for sale at around £2 million on a long leasehold. Cheltenham’s Big Sleep is priced at £3 million freehold. The 60-bedroom town hotel was once a tax office and is located on Wellington Street.
Big Sleep Eastbourne, located on King Edward’s Parade, is on the market at £1.6 million freehold. The seafront hotel has 50 letting bedrooms and is described by Cosmo Fry as an idea to “develop a sub-brand of Big Sleep on the beach.”
Peter Brunt concluded: “The hotels are up for sale either as a package or individually and represent a 13 year investment of time, money and most importantly, imagination.”
Image: The Big Sleep Hotel in Cheltenham.