The British Hospitality Association (BHA) has announced that it “fully supports” the government’s Green Food Project launched today by Defra minister of state Jim Paice MP.
The project aims to increase food production, introduce new technology and influence consumer choice in a bid to feed an ever-expanding world population using less energy and water.
As one of the member associations of the steering group for the project, the BHA says it’s concerned with sustainable consumption being a key driver of sustainable production.
“The Green Food Project has pointed out that the dual challenge of improving our environment and increasing food production cannot be fully met without considering sustainable consumption more fully,” said John Dyson, the BHA’s food and technical affairs adviser.
Tony Cooke, government relations director of Sodexo, who represented the BHA on the steering group, added that consumer attitudes and behaviour have a profound impact upon the demand signals to which producers ultimately respond.
“The hospitality and food-service sector can be a powerful force for good in supporting consumers to make more sustainable choices, but there is currently too wide a gap in performance on sustainability between the best and worst within the sector,” he said.
“With the BHA we look forward to working with the steering group to improve consumer choice in sustainable products.”