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VisitEngland has launched an online guide designed to help destinations attract more visitors with access needs by providing information on their websites.
Titled ‘Winning More Visitors’, the resource was developed following a survey by the national tourist board that revealed 83 per cent of people looking for access information when planning a trip use definition websites, of which only one in three found it easy to locate the information they needed.
The research also showed that 74 per cent of people with access needs would be more inclined to choose a destination that offered the best guidance.
Winning More Visitors contains advice and examples of best practice to help destinations build an Access Information section for their websites. It also highlights the type of information visitors with access needs may require when planning their trip, such as local geography and terrain; assistance during the stay; and accessibility of tourism businesses.
Destinations are also advised on how to clearly display the access information on their sites.
VisitEngland’s skills, welcome and accessibility manager Ross Calladine said: “Visitors who have a health condition or impairment – and their travelling companions – spend over £2bn each year in England and our research shows that many of those visitors will choose where to spend that money based on the access information available on destination websites. We have produced Winning More Visitors to help destinations improve their welcome and attract even more of these loyal and valuable visitors.”
Image courtesy of VisitBritain / Co Durham Tourism Partnership
