IOC president Jacques Rogge praised British hospitality during his speech at the closing ceremony of the Olympic Games.
“Britain’s hospitality industry has done itself proud and the Olympic Games have shown off Britain as a feel-good destination that will be a lasting legacy to the UK economy,” said chief executive of the British Hospitality Association (BHA) Ufi Ibrahim.
She added: “We must now harness this success and the worldwide visibility that the Games have given us to spread the message that the UK is very much open for business and has a fabulous welcome to offer everyone this year, and in the future.”
“Providing over 16 million meals during the Games was a major undertaking and the British hospitality industry rose to the challenge magnificently,” she said.
Ms Ibrahim has urged the industry and the government to build on the success of the Games to create a sustainable legacy for young people in Britain.
“BHA pledges to work with government to realise the huge opportunities that Britain’s hospitality industry offers young people and future generations.
“In particular, it offers a magnificent career for the many volunteers who showed such an aptitude for hosting members of the public during the Games.”