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Small Luxury Hotels of the World (SLH) has announced that “sustained growth” has been experienced in the third quarter of 2012.
The reports have found that the niche business has a year to date revenue of $80 million which is a six per cent growth on that period in 2011. There has been a notable focus on the digital platform of the industry, too.
Reservations and bookings have seen a six per cent increase on last year’s figures also and this has been boosted by people’s ease-of-access through mobile phones and tablets, says chief executive officer of SLH Paul Kerr.
“Summer business was buoyant for us,” he said, “and I am confident that part of our success has been down to the importance we are placing on our website, social media and online business.
“Interestingly, the number of web visitors accessing the site through smart phones and iPads has doubled in 2012 YTD, from 18% in 2012 compared with 9% in 2011 showing a growing trend that the travel business must respond to.”
