Tourism

Olympics and Paralympics prove successful for London hoteliers

It has been reported that London hoteliers saw a 62.7 per cent increase in revenue during the Olympic period (27 July to 12 August) when compared with the same period in 2011.

The report, by hotel market intelligence provider TravelClick, also stated that the average daily rate (ADR) during the Olympics showed an increase of 55.2 per cent, with room rates up an average of more than £60 compared with 2011.

TravelClick went on to report that during the Paralympic Games period (29 August to 9 September), London hoteliers saw an ADR rise of 1.3 per cent from the same time period last year, and a year-on-year revenue increase of 5.7 per cent.

International president of TravelClick Jan Tissera commented: “London hoteliers had a very successful Olympic Games period, however, the Paralympic Games always takes a smaller stage than its predecessor. Hoteliers were right to be cautious about not pricing rooms too high for the period in order to fully capitalise on the event. They can now look forward to the legacy of the Games hopefully drawing in more tourism to London.”

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