InterContinental Hotel Group (IHG) has announced a renewal of its long-standing partnership with Amadeus, which will see a continued endorsement of Amadeus’ business intelligence solutions, which provide booking demand and revenue insight.
It comes as IHG said that hoteliers continue to face “significant challenges” in identifying opportunities to drive booking demand and establish more effective distribution strategies to fill short and longer-term occupancies.
It said it is now “critical” that hoteliers have access to “comprehensive, accurate, and timely” business intelligence tools to understand the hotel market and competitive sets’ performance.
To support strategic decision-making at both corporate and property level, IHG has now renewed the partnership, and will continue using Amadeus’ Hotelligence360 Business Intelligence solutions.
The partnership extends IHG’s recommendation for hotels to use other solutions programmes, including Demand360,Agency360 and RevenueStrategy360, which now have additional solution capabilities.
Additionally, properties that subscribe to these products will “gain insight into their competitive sets to help them make effective strategic and tactical decisions as they adapt to rapidly changing market conditions”, according to IHG.
Jeff Garber, vice president, Revenue Performance & Reporting, IHG said: “By extending our relationship with Amadeus, IHG and hotels that subscribe to these products, gain important insights and have access to critical data to help navigate today’s recovery and plan for the future.
“With the Demand360, Agency360, and RevenueStrategy360 products, subscribing properties have market and competitive set visibility to understand booking, rate, and channel information, which is something that is crucial during these unprecedented times. This will support the ongoing success for individual properties and IHG as a whole.”
Ahmed Youssef, executive vice president of Business Intelligence and Data Solutions, Hospitality, Amadeus, said: “We see increasing adoption of our Business Intelligence solutions by many leading hotel brands.
“We aim to partner with our customers and provide them with comprehensive, regularly updated, on-the-books data, which has proven to be more effective than a projection or forecast.”
He added: “With the most extensive database of booking, rate, and channel mix insight, as well as forward-looking demand data, we can ensure that our subscribers have a clear view of their market and competitive sets, enabling them to build the best recovery strategy for their properties.”