After experiencing 87 per cent occupancy rates throughout 2012, the six-year-old hotel chain recently opened two new hotels in Newcastle in November, and Manchester in December – and wants to continue its northern-based success with plans for two new city-centre sites.
Hitting the number one spot on Trip Advisor for hotels in Newcastle in under four weeks of trading has proved the validity of the businesses model, which head of Roomzzz Aparthotel UK Mark Walton believes is based on “consistency, service and location”.
“The Roomzzz brand is making unashamed progress in the industry, we’re keeping our heads in terms of offering and giving our customers exactly what they come to us for, which is impeccable hospitality in key locations for a price that makes sense whatever your reasons are for travelling,” the UK boss added.
Plans are also in place for two southern locations which, it is hoped, will further enhance to brand’s customer base.
Walton concluded: “New guests and regular guests are feeding back to us of their delight to experience a Roomzzz Aparthotel in multiple cities – our real time loyalty scheme is playing a huge part in rewarding guests and we’re seeing huge peaks in repeat visits across all sites as a result.
“It’s an exciting and profitable time for us and we are focused on making our mark in innovation and more new openings over the next 12 months.”